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In the last 24 hours, we surveyed our readers regarding the coronavirus (COVID-19) outbreak and its effect on our industry. After reviewing the first 100 survey responses primarily from North America and Europe, we see that one-third of the respondents reported that the outbreak was having at least a small effect on their orders. Two-thirds of our readers have yet to see any effect on their orders. One respondent from Italy reports that their business halted by 95% due to “everything being currently stopped and/or delayed.”
Here is a sample of some of the responses:
- So far, we have only been hit with slowdowns of our equipment made in Germany, Singapore, or South Korea. We fully expect there to be more impacts.
- Orders already done are waiting for goods to arrive, stopped mostly in China. New orders are not programmed. Expedition to customers slowed down.
- Increased orders for certain product lines that have European manufacturing.
- Everything is currently stopped and/or delayed.
- It seems to be causing pull-ins, though.
- A lack of raw materials imported from China.
- PCB fabrication orders have shifted away from affected Asia to North American facilities.
Our survey results continue to come in, and we will be following this ongoing situation.
If you’d like to take part in this survey, click here.
Andy Shaughnessy, Design007 Magazine
The cost of everything is on the way up, and fabricators are feeling the squeeze. They may hesitate to raise their prices because they don’t want to scare off business, but what options do they have? We asked James Hofer, general manager of Accurate Circuit Engineering, to weigh in with his thoughts on this conundrum.
Dan Beaulieu, D.B. Management Group
In the business world, salespeople arguably were the most affected by the pandemic. These professionals had to be the most creative when trying to ply their trade. They had to work from home, make phone calls in lieu of face to face, and learn how to use social media networks and newsletters. This was all to reach their customers—who also were working from home. Even when they got vaccinated and managed to hit the road, they often found that their customers’ doors were closed and they were not allowed inside, if their particular contact was there at all. Many times, they had to resort to meeting their customers in parking lots or restaurants with outdoor dining. And guess what? It’s not even over yet. So, how does a salesperson create success when so much seems to have changed? I reached out to Lee Salazar of Prototron to learn how he met the challenges, and his tips for others who are moving forward.
Andy Shaughnessy, I-Connect007
Jeff De Serrano, president of PCB Technologies USA, discusses the launch of their new company, iNPACK, which focuses on high-tech substrate technologies, microelectronics assembly, and electronics packaging. He details his plans to continue expanding InPack over the next year and to meet with customers and exhibit at the International Microwave Symposium Show in Denver June 19-24.