I-Connect007 Editor’s Choice: Five Must-Reads for the Week


Reading time ( words)

Well, it’s the last Friday in November. On any normal year in the U.S., this would be “Black Friday” because, for many retailers, the kickoff to the holiday season’s shopping spree is the source for most of the operating income for the year. While it remains to be seen how exactly how much traditional in-store and online retailing will rake in, with the varied pandemic lockdowns, it’s clear that readers wanted to get the latest electronics industry sales numbers! So, we’ve included the PCB and semiconductor sales and bookings report here.

In addition, I-Connect007 columnists captured reader attention this last week. We bring you three columns exhibiting excellent information and great writing as well.

Be safe as you close out November and enter into the last month of 2020. There are even more changes over the horizon for us in 2021, though many of them look to be leading us out of our current (temporary?) situation.

North American PCB Industry Sales Up 3 Percent in October
November 23, 2020

I can’t improve on the comments from Shawn DuBravac himself: “The current environment is starting to look increasingly like a normal recession and less like the initial shock. While PCB shipments were generally in line with expectations, bookings continue to fall below average.” But the future may have better news. 

North American Semiconductor Equipment Industry Posts October 2020 Billings
November 20, 2020 

Meanwhile, the semiconductor industry sees growth. “The semiconductor industry remains resilient despite challenges posed by the pandemic and geopolitical tensions,” said Ajit Manocha, SEMI president and CEO. The uptick in semiconductors is often a leading indicator for an increase in PCB bookings as well. 

Design Circuit: Failures of Imagination—A Column of Caution
November 20, 2020 

In his column, originally published in the November 2020 issue of Design007 Magazine, IPC’s Patrick Crawford explores the root cause of failures: failures of nerve and failures of imagination. Crawford draws upon history and the work of author Arthur C. Clarke in his essay, which is neither a failure of nerve nor of imagination. This is an excellent four-minute, thought-resetting read. 

Standard of Excellence: Bringing Your Salespeople Together
November 23, 2020 

Anaya Vardya and the team at American Standard Circuits turn their partner philosophy to sales departments. It’s all too easy to think of sales folks as competitors—even between two companies collaborating with each other. Anaya Vardya makes the case that the sales teams (perhaps especially) should partner, too. 

Trouble in Your Tank: A Process Engineer’s Guide to Final Etching, Part 1
November 20, 2020 

Mike Carano’s column is a rock-solid, steady presence here at I-Connect007, and is always full of technical detail, chemistry, and deep knowledge. Carano’s audience reflects the high value given to the applicability of his column. This particular column, however, drew significantly more readership than normal, and when you read it yourself, you’ll see why. When a masterful columnist like Carano pens a diamond amongst gems, it’s worth showcasing.

Share




Suggested Items

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

09/30/2022 | Nolan Johnson, I-Connect007
This week, our five must-reads include the IPC report on the EMS industry and a report on ICs for the automotive market. Add to that Lockheed’s highest powered DoD laser yet, IPC’s APEX keynote announcement, and—for you conference and expo junkies—a calendar of upcoming industry events. I can’t help but notice that much of our news is about, well, something new. In this case, my editor’s picks for the week capture new technology, new perspectives, new ways to communicate content, and new developments that we can expect to see in our future daily life. To borrow a phrase from the TV show “Firefly,” everything is “shiny” this week. I will be at PCB West, the IPC Advanced Packaging symposium, SMTA International, and electronica. If you see me, say hello, and share something cool about the part of the industry you’re in.

Catching Up With John Johnson, New Director of Business Development at ASC

09/28/2022 | Dan Beaulieu, D.B. Management Group
It’s always good to catch up with old friends, especially when you can start working together. I recently spoke with my friend John Johnson, who has joined American Standard Circuits as the director of business development. At ASC, John will be using the Averatek A-SAP process that he was previously involved with. He shares some of his background and provides insight on the best ways to use this semi-additive PCB fabrication process that opens the capability window for forming trace and space.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

09/23/2022 | Andy Shaughnessy, Design007 Magazine
It’s officially fall now, and in Atlanta the temperature has plummeted to the mid-80s. We’ve all bumped our air conditioners up to 74 degrees. That means it’s trade show season, and I’ve been busy looking for my suitcase. This week, we have an assortment of news about associations, education, and advocacy, as well as another installment of our Printed Electronics Roundtable. And if you’re looking for a job, you are in luck; our jobConnect007 section is chock-full of open positions at all levels in this industry.



Copyright © 2022 I-Connect007. All rights reserved.