All About Flex: Saying Yes

Reading time ( words)

During the Reagan presidency, First Lady Nancy Reagan championed the advertising slogan “Just say no” as part of a “War on Drugs” campaign. The message of the campaign was intended to protect children from the harmful effects of illegal drug use by offering various ways of saying “no.”

With due respect to Mrs. Reagan, it is important to recognize that within a business context, turning the slogan 180° is also a very important message. The world of printed circuit fabrication and contract manufacturing are generally business models of custom engineering. Suppliers of these products and services often run into unusual applications, requiring special processes and stretching beyond what is comfortable. A balance is necessary, but a message supporting a strategy for new customers and part numbers could be (over)simplified to a statement of “Just say yes.” A further refinement might be to modify the statement to, “Just say Ye$!” This helps convey the message while properly reflecting the incentive for being adventuresome.

I found a wonderfully related summary explaining why this makes sense. Not only for companies, but also for individuals. It was taken from a commencement speech that the Google President Eric Schmidt made at Boston University several years ago. In his speech, Schmidt encouraged the graduates to do the following:

Find a way to say “Yes” to things. Say yes to invitations to a new country, say yes to meeting new friends, say yes to learning a new language, or picking up a new sport. Yes is how you get your first job, and your next job. Yes is how you find your spouse, and even your kids.

Even if is a bit edgy, a bit out of your comfort zone, saying yes means that you will do something new, meet someone new, and make a difference in your life–and likely in others’ lives as well. Yes lets you stand out in a crowd, be the optimist, stay positive, and be the one everyone comes to for help, for advice, or just for fun. Yes is what keeps us all young. Yes is a tiny word that can do big things.

Say it often.

Schmidt goes on with more words that resonate with this message.


Suggested Items

John W. Mitchell: Fire Your Hiring Habits

03/23/2023 | Pete Starkey, I-Connect007
On the Wednesday of IPC APEX EXPO week, IPC President and CEO Dr. John W. Mitchell stylishly delivered his keynote address, “Fire Your Hiring Habits!” to a packed ballroom full of round tables all immaculately laid for a sit-down lunch. Announced by IPC Hall-of-Famer Joe O’Neil with a Rolling Stones track in the background, Mitchell’s presentation, subtitled “Finding and keeping the best talent is fundamental to building electronics better,” offered relevant and valuable guidance on understanding human nature and how this knowledge can help you find and keep the right individuals for your organisation.

Sarah Czaplewski-Campbell: Ready to Take Flight

03/17/2023 | Patty Goldman, I-Connect007
Sarah Czaplewski-Campbell, a materials/product development engineer at IBM, shares her experiences as a young professional who has benefited from the guidance of seasoned mentors alongside her own unflagging drive to expand her industry knowledge. She offers poignant advice for prospective professionals, urging them to assertively seek out advice and experiences that will help them progress in their careers.

Paige Fiet: Forging a New Path

03/15/2023 | Patty Goldman, I-Connect007
As a young industry professional, Paige Fiet, a process engineer at TTM Logan, sees mentorship as a formative component of her success in IPC. Alongside the support and guidance of her mentors, Paige has distinguished herself as an emerging leader who brings a fresh perspective to the many topics currently of interest to the industry.

Copyright © 2023 I-Connect007 | IPC Publishing Group Inc. All rights reserved.