All About Flex: Saying Yes


Reading time ( words)

During the Reagan presidency, First Lady Nancy Reagan championed the advertising slogan “Just say no” as part of a “War on Drugs” campaign. The message of the campaign was intended to protect children from the harmful effects of illegal drug use by offering various ways of saying “no.”

With due respect to Mrs. Reagan, it is important to recognize that within a business context, turning the slogan 180° is also a very important message. The world of printed circuit fabrication and contract manufacturing are generally business models of custom engineering. Suppliers of these products and services often run into unusual applications, requiring special processes and stretching beyond what is comfortable. A balance is necessary, but a message supporting a strategy for new customers and part numbers could be (over)simplified to a statement of “Just say yes.” A further refinement might be to modify the statement to, “Just say Ye$!” This helps convey the message while properly reflecting the incentive for being adventuresome.

I found a wonderfully related summary explaining why this makes sense. Not only for companies, but also for individuals. It was taken from a commencement speech that the Google President Eric Schmidt made at Boston University several years ago. In his speech, Schmidt encouraged the graduates to do the following:

Find a way to say “Yes” to things. Say yes to invitations to a new country, say yes to meeting new friends, say yes to learning a new language, or picking up a new sport. Yes is how you get your first job, and your next job. Yes is how you find your spouse, and even your kids.

Even if is a bit edgy, a bit out of your comfort zone, saying yes means that you will do something new, meet someone new, and make a difference in your life–and likely in others’ lives as well. Yes lets you stand out in a crowd, be the optimist, stay positive, and be the one everyone comes to for help, for advice, or just for fun. Yes is what keeps us all young. Yes is a tiny word that can do big things.

Say it often.

Schmidt goes on with more words that resonate with this message.

Share




Suggested Items

A Focus on Process Control, Part 1

09/27/2022 | I-Connect007 Editorial Team
Michael Carano is a noted subject matter expert with respect to process control, electroplating and metallization technology, surface finishing, and reliability. So, it was only natural that we sat down to talk about mechanizing an existing facility given today’s fickle environment. Will any of the CHIPS funding trickle down to bare board fabrication? What process can be adjusted on the factory floor? The focus needs to be more than just on manufacturing and getting work out the door, he says, but also process control.

A Deeper Look at the CHIPS Act Investment

08/29/2022 | Nolan Johnson, I-Connect007
In this interview with Chris Peters at U.S. Partnership for Assured Electronics (USPAE), Nolan Johnson seeks for better understanding regarding the implications of funding the CHIPS Act. Frankly, where and how will the $52 billion be spent? Who will decide how the funds are allocated? And surprisingly, who will benefit the most from this boost into the microelectronics industry?

Time for a Price Hike?

08/18/2022 | I-Connect007 Editorial Team
If you manage a fabrication facility, we don’t envy you. You’re being hit on all sides with price increases, you’re traditionally leery of raising your own prices, but you must do something. Do you raise prices, trying to squeeze out more efficiency, or is it some combination of both? We asked Prototron President Dave Ryder and I-Connect007 columnist Dan Beaulieu to share their thoughts on the current fab pricing environment, the need for greater cooperation, and some pricing strategies for fabricators who are nervously eyeing their bottom line.



Copyright © 2022 I-Connect007. All rights reserved.